It’s no secret that I’m a member of the Seth Godin Tribe. So when I read in his latest blog post that he going to give me “the secret of the new marketing”, I got all excited.
It sounds simple. Just find ten people. That’s even easier than last year when Kevin Kelly told me to find 1000 True Fans.
Seth tells me that Steve and I don’t have to “launch”. We don’t have to create press releases or have a big release party. We don’t have to buy a superbowl ad with the VC money that we don’t have. (I think our wives will be glad to know that).
This makes sense. And, then, I realize that Seth is — once again — writing directly to me. This is what we’ve been doing here at Bscopes. We have:
- Figured out our passion: visualization and web 2.0
- Seen a problem that needs solving: Blog and RSS overload
- Built a product to meet the need: Bscopes
- Started telling other people with the same need: in the Bscopes Blog and via word of mouth
Then, if we follow this approach, as Seth outlines, then our idea spreads. And, our business grows. “Not as fast as you want”, Seth cautions. “But faster than you could ever imagine”. I hope so. (“From his lips to Gods ears” is what my Grandmother would have said if she heard him).
I believe that we have started. That there are at least ten people out there reading this blog — there are certainly a ton more than that using Bscopes.
What Else Should We Do?
While I’m sure I could just sit back and wait, that doesn’t sound exactly right to me. And, I remember that as I kid I was told that if I didn’t ask for what I wanted, didn’t speak up, I would never get it.
So I’ll tell you what I want (why am I hearing the Spice Girls in the back of my head right now?)…
I would like the ten of you who have begun to fall in love with Bscopes to go tell someone. Or ten someones. If you have a blog (like our first fan Christophe) then please write a blog post about Bscopes.
That’s it. That’s all. Just help spread the word. With your help, we can keep building Bscopes into the kind of a business that can do something about the problem of information overload. And never forget… you were there at the beginning.
Post Footer automatically generated by Add Post Footer Plugin for wordpress.
See… this is what happens when you get too busy. You forget to mention some of the important things. Even when you’ve known about them for a while.
