Bscopes Offers Services

We are branching out! We want to let other folks take advantage of some of the things we’ve learned building Bscopes. We have learned an amazing amount about cutting edge web technologies in the past few years. Plus we’ve created a few specific pieces of specialized software as part of Bscopes that we think might be useful to others as well. We have been asked to supply this knowledge to other folks.

As a result, we’ve created a new set of new services that we are offering:

  • Website Optimization -  Increase your site’s load and response times by 2, 5 or 10x.
  • Advanced WordPress Customization – a sophisticated web presence tied to a content management system
  • Automated Social Media – leverage technology to promote your content across multiple sites automatically
For more details, check out the services page or contact us.

 

 

Strategic Planning is For The Birds

Powerful bird watching us

Kicking off our regular all-day Friday marathon working session with the usual coffee at Starbucks.

As we left, we were greeted by this large raptor in a nearby tree. We assume he’s yet another RSS Power User scanning separate wheat from chaff. Or mice from rats.

Anyone who knows exactly what type of bird this is, please leave a comment below.

– Steve and Brad

We Kicked Google To the Curb

Kicked To The Curb

Bye Bye AdSense

Ok, not all of Google. Just AdSense ads. There is still lots to love about Google. Including Google Reader and our additional integration to it.

But Google AdSense is gone. Even on the free Bscopes plans.

We Should Have Listened

Copyblogger was right! We’ve read their pages for years now. A while back, Johnny B. Truant wrote that there are better ways to make money than AdSense. But we didn’t believe him. We do now.

So Long and Thanks for All the Fish

The real-estate on Bscopes is just too valuable. The pages seemed just too crowded. We’ve heard this from a number of folks looking at the site. And we just keep debating it back and forth. So now it’s gone.

Freemium Model

The idea was that the ads would supplement the paid subscriptions. And we knew that the click through rate on Google Ads is low. Not 1% low, not even 0.1% low. But, over the last couple of years the rate, for us, has dropped through the floor. Frankly, the ads weren’t bringing in revenue. None. Nada. Zip. Zilch. Zero. Bupkis.

Steve finally left the dark side. He’s got a new lightsaber and is willing to admit that the space could be put to better use.

TANSTAAFL

Now it is all up to you all buying Bscopes subscriptions. We need to pay our mortgage and buy some food and one of us still has kids to send to college.

Tell your friends. Click on the Subscribe button today. Don’t delay. While supplies last. Operators are standing by. (Ok, they aren’t but I’ve wanted to say that for a while now.)

Support Information Overload Awareness Day

Information Overload Awareness Day
Today is the third annual Information Overload Awareness Day.

This, of course, is what Bscopes is all about. And so we certainly want to throw our support behind this effort.

Tools Exist

The biggest thing I’ve noticed is that people seem to passively accept the fact that the noise grows worse over time. There’s no recognition that we can fight the trend. Only a sense of inevitability. Of the idea that we’ll never find the wheat we need under all the chaff floating around. But it is not true.

Lots of People Are Working On This

Here’s a quick list of some of the others who are talking about this today:

What To Do

  1. Tell your friends that there is hope. Point them to the tools and articles.
  2. Encourage people to sign up for Bscopes. Help them reduce their feeling of overload.
  3. Check out our blog page on Surviving Information Overload
  4. Tell us about your overload. And tell us what you are doing to solve it.

New Social Sharing Features Released

We just added the ability to share any (and all) Bscopes heatmaps with your friends. You can tweet them, “like” them on Facebook, +1 them on Google or share them on StumbleUpon.

We encourage you to share Bscopes with everyone you know.

Bookmark Your Personal Heatmap

My Heatmap

My Heatmap

Many users have asked “How can I bookmark my heatmap, so I can easily come back to it and so I can send it to other folks?” We’ve now made it possible to do that. Through the magic of the Apache Web Server and a little elbow grease (ok, maybe a lot of elbow grease and a decent sized wrench) we got it done.

The latest Bscopes release that gave you your own Personal Heatmap includes the ability to Bookmark that Heatmap.

Your Bscopes heatmap can be easily found by using the string “user” and your User (login) Name to the Bscopes URL in the pattern: http://www.bscopes.com/user/loginname.  As a demonstration, we created a heatmap specifically to collect blogs about Information Overload in a user with that login name. The Heatmap is at http://www.bscopes.com/user/InformationOverload.

This makes it possible for you to include a link to your own personal heatmap page on Bscopes.

We believe that the ability to bookmark your heatmap, leaving comments on other user’s heatmaps, and Gravatar support are a very important part of how we envision the Bscopes community working.

Give it a try. Look at the  Information Overload page. Check out the heat, and while you are there, leave us a comment!

Gravatars Make Sense for Bscopes Heatmaps

Main Gravatar IconNow that we offer Personal Heatmaps, it makes sense to show the Bscopes community who you are and a bit about yourself. But, in keeping with our philosophy, we don’t want to become another source of overload. So rather than having to set up yet another social profile, we are using Gravatars. The way we see it, you shouldn’t have to create a new profile for EVERY site you use!

The best place to see this feature in action on Bscopes is in the comments on each person’s Personal Heatmap. For example, we recently welcomed new Bscopes user Nancy Scott . Nancy created her own Personal Heatmap at http://www.bscopes.com/user/nancyscott/. The comment we left there shows the picture for our joint Gravatar.

If you don’t already have a Gravatar, you can set one up in about a minute. Just head over to http://en.gravatar.com/site/signup/ and follow the few, simple, steps. Of course, Gravatar has a very cool blog as well……….

So from now on,  you can leave comments on any and all of the Bscopes Heatmaps and everyone will be able to know who you are and what you are about.

Plus, you can leave a comment here on the Bscopes blog — where, of course, we also support Gravatars, as we naturally would ;)

 

 

How Many Kinds of Overload? Let Me Count The Ways

Elizabeth Barrett Browning

Poet Elizabeth Barrett Browning from wikipedia

Infinity Symbol

Infinity by doug88888, on Flickr

Blog/RSS Overload

We’ve written a lot about overload. Most of the time at Bscopes we are addressing the problem of trying to read too many blogs and websites. It’s our position that we’ve addressed the most common issues in our secret sauce with the Bscopes Heatmap as a tool to survive it.

Now into the second decade of the 21st century (does that make you feel old?), people are discussing a number of different sources that make them feel overloaded.

Other Kinds

Here’s a list of the Top 5 other overload sources that we see:

1. News Overload:

Some folks are news junkies. They want (need) to consume the latest news. Despite the death of “old” media like newspapers, there is more news than ever before. And tons of sources. And almost as many content aggregators — from google news to vertical niche aggregators like Techmeme. The Bscopes secret  sauce uses frequency and update interval to account for news feeds that spew content into our space.

2. Internet Marketing Overload:

If you google “overload” and look at blogs and websites, this discussion is everywhere. Apparently not only do marketers talk (and sell and market) but they talk to each other. So much so that anyone trying to learn about using the Internet for marketing seems to get overloaded very quickly. This is best controlled with a simple filter and put into its place.

3. Social Network Overload:

This is a newer form of overload. Robert Scoble seems to find the limits of each new social networking site out there. People have been complaining for a while about Facebook Overload and how they can’t keep up with the river of information in their Twitter stream. Now, within weeks of Google+ being opened up to users, people like Alexander McNabb are now complaining about how that is making them overloaded.

Google+ has finally pitched me into information overload. I’m dealing with too many streams of information and it’s becoming uncomfortable. I know I’m an unusually ‘connnected’ person: quite apart from the Twitter, Facebook, Blogger triangle, I handle reasonably large volumes of email and follow a lot of blogs and sites. I’m rarely truly offline. It’s one reason I find it funny when my bank tells me they tried to get in touch with me but couldn’t. I mean, there are people who actively try to avoid me and find it hard. It got so bad that when we returned from getting stuck under the Tikkipukkapokka, or whatever it was called, Icelandic ash cloud, I actually gave interviews to media amused that I had been caught offline in a totally analogue rural lighthouse.

 

We took special care to account for social streams in Bscopes Heatmaps. They are important but only in a temporal fashion. That is a text message or Tweet is HOT at the point it is written and does not typically have a lasting value. Nor does it have any value outside of the author and its recipient.

 

4. Conversation Overload:

I’d say this is superset of Social Network Overload. Certainly conversations occur there. They also occur via e-mail. And by Text Message. And even good, old, voice-mail tag. Folks like Tom Foremski complain about interpersonal aspect of this kind of overload:

As a journalist I have trouble keeping up with the conversations in my email, yet today I have conversations everywhere and in new places. There’s email, Facebook, Twitter, LinkedIn, my two blogs, then there are SMS messages, voicemail (which I never check) and the latest is: Google Plus.

The problem with conversations is that they are more important than not reading that great article… Conversations are with people that I work with, that I meet at conferences and events, potential business partners, friends, family, readers, supporters, and more. I want these conversations because I respect these people.

But I don’t want it to seem that I’m ignoring people or that I’m arrogant in some way, but I have to admit this — I can’t keep up! And I bet many others can’t keep up too.

I don’t know how many others. I once felt this way when I had a very different kind of job. But now, as a software developer with only one business partner, tools like GTD allow me to manage this well enough. But then again, I only follow two dozen people on twitter. And I let my wife tell me if I miss anything on Facebook. So maybe I’m not overloaded only by not participating. Or by being an anti-social nerd. ;)

5. Cuteness Overload:

Ok. No so much the same kind of overload, Cuteness Overload still ranks very high if you search google for the word “overload”. And I certainly can get overloaded on cuteness almost instantly. Heck, I’m overloaded after even one picture of LOLCats. But, then again, I’m notably snarky.

Different? The Same?

Are these kinds of overload the same as what we’ve been discussing here on the Bscopes blog? Or are each of them fundamentally different? I can certainly see some similarities. Most importantly I think they all have the same effect on each of us. It provokes an emotional reaction. It triggers our fight or flight response and ups those stress hormones that are already too high in most of us.

What I’m not yet convinced of is if you can use the same tools to assist in each different kind of overload or if you need different tools for each job.

What This Means

I think it’s kind of a “straw that breaks the camel’s back” kind of issue. Any one of these is bad enough. But when you add each new fire hose of stuff coming at you… Well, it becomes overwhelming.

What Do You Do About It?

For some folks it is ostrich mode. You just bury your head and forget about it. You hope it goes away. For those folks, denial isn’t just a river in Egypt.

Some folks, like Kristi Hines, give out advice on how to get organized: she makes lists on Twitter and Facebook. She trims down her use of Stumbleupon. She’s a pro at Gmail lablels. She puts her RSS feeds into folders.

Techniques like that will take you far. For some folks you can even get far enough. For others, eventually the volume increases and the overload returns.

What Do You Want?

I won’t pretend to know all the answers here. But we are curious. Bscopes has focused so far on Blog Overload and helping to manage website URLs and RSS feeds.

Since you’re a Bscopes fanatic and have thoroughly digested the Heatmap technology, the question now is what else, if anything, should we include in Bscopes?

As always, your opinions are wanted. Leave a comment below.

Bronze Membership Level — Unlimited Feeds

Bronze Now, Silver and Gold Later

 

We’re announcing the availability of Bscopes Bronze. This is a new paid membership level for those users with an appetite for more feeds. A lot more feeds!

Here’s what  a Bronze membership offers:

  • Unlimited Feeds (well 50,000. If anyone gets to that point then we’ll give you more. And yes, size matters ;)
  • No Advertisements (yay!) — ’cause if you pay to subscribe then we have a business model and we don’t need no stinkin’ ads (nor badges).
  • Private Heatmap — ’cause some folks don’t share well with others
  • Google Reader Import — so you don’t have to type in all your feeds again, and again, and again…

Plus, we have decided to keep the wildly popular policy of a free trial. When you purchase the Bronze membership, you get the first 30 days FREE. (So this is more like free beer than free speech.)

So go ahead, give it a shot. Or, perhaps you really aren’t as overloaded as you feel, if you can’t find enough feeds to put into a Heatmap.

The Bscopes Team

Overload: Complaints and More Ideas… Ideas Wanted!

I have talked before about having to declare RSS bankruptcy. That Tech Chick, Jessica Benton, just wrote:

The main reason I did not read them was because every time I opened my reader there were over 1000 unread articles sitting there. The visual number simply made me immediately shut my reader, only to not read any of the blogs I really wanted to.

Not only clearly complaining that she was overloaded, but that it was emotional. She didn’t wipe out all her RSS feeds, but came pretty close to bankruptcy:

Before I left LA I cleaned my reader out. I removed over 100 blogs from my RSS reader. [...] Now I feel lighter, and when I open my reader I have a few articles to read and process. These blogs are the most important to me.

I feel so badly for Jessica. I want her to be able to read more blogs in the hour a day she has, not fewer.

Over in the Economist’s Schumpeter Blog, there’s an article on How to Cope with Data Overload. After a wonderful summary of some of the problems, comes an overly simplified set of possible solutions:

What can be done about information overload? One answer is technological: rely on the people who created the fog to invent filters that will clean it up. Xerox promises to restore “information sanity” by developing better filtering and managing devices.  [...] A second answer involves willpower. Ration your intake. Turn off your mobile phone and internet from time to time.

We’ve talked about filters and how they aren’t enough before. And “ration your intake”? Seriously? That’s a worse answer than telling a teenager to abstain from sex and “just think pure thoughts”. Overloaded folks need a way to consume more, relevant, information in the same or less time. That’s what we need.

In a more Business-to-business take, Luosheng Peng does a guest post on Overload for the PRNewser blog where he writes from the perspective of a PR professional who has to gather and dispense news and information daily. He talks about the need for “enterprise quality” tools for the PR business. He concludes:

Regardless of the tools you select, the future of how you sort, prioritize, and filter information is quickly developing and approaching.

Certainly he’s expressing a need. I just don’t think that it is being clearly met yet. Good news for us. That leaves plenty of room for Bscopes.

Meanwhile, in a post on his blogSeth Earley claims that information overload isn’t a real problem, it’s a “so-called problem”. He says:

This so-called “information overload” problem will be solved in the same way – by creating lists, classification structures, bibliographies, reference materials and all sorts of dynamic, curated content.

I think that’s naive and overly simplistic at best. That the whole world is a library and all we need are better card catalogs?!

On the other hand, this is a strong idea:

The best web sites have the capability of anticipating what users need and assembling that content dynamically – something we refer to as “content choreography” – the ability to coordinate, weave and present content into new information products and services based on the needs of a diverse set of users all operating on the site at the same time.

At first I wanted to dismiss this. But then, the more I thought about it, the more I thought that maybe he is right about this. Not that each blog or new site will do this. But perhaps “content choreography” could be a new metaphor for what Bscopes is doing about Overload. But the best thing about what Seth is doing is that he is proposing solutions and not just complaining about the problem.

Similarly to the Weather Radar metaphor that Christope Deschamps came up with, this is a good contribution toward solving information overload. So… for his contribution to cutting through the clutter,  we hereby award Seth our second “Antique Receipt Spindle” Award. (For those too young to remember this once widely used organizing device, wikipedia, the font of all knowledge provides this useful article.) Seth, you may feel free to proudly display this award on the desktop or blog of your choice.

Back to thinking and writing code… While I do that, let us know what you think in the comment section below.